Typography has always been a form of art that I’ve been super interested in. Composition created in the simplest form. type + white space = love

Recently I watched the documentary Helvetica and loved it! So interesting. I have to admit though, I fell asleep toward the end… only because I had a crazy long day and it was very late. The movie itself was fantastic. Check it out.

Brief history of the typeface taken from www.wikipedia.com: Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas type foundry) of Munchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with the typeface Akzidenz-Grotesk in the Swiss market. Originally called Die Neue Haas Grotesk, the aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage.

In 1960, the typeface’s name was changed by Haas’ German parent company Stempel to Helvetica — derived from Confoederatio Helvetica, the Latin name for Switzerland — in order to make it more marketable internationally.