Helvetica

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Typography has always been a form of art that I’ve been super interested in. Composition created in the simplest form. type + white space = love

Recently I watched the documentary Helvetica and loved it! So interesting. I have to admit though, I fell asleep toward the end… only because I had a crazy long day and it was very late. The movie itself was fantastic. Check it out.

Brief history of the typeface taken from www.wikipedia.com: Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas type foundry) of Munchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with the typeface Akzidenz-Grotesk in the Swiss market. Originally called Die Neue Haas Grotesk, the aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage.

In 1960, the typeface’s name was changed by Haas’ German parent company Stempel to Helvetica — derived from Confoederatio Helvetica, the Latin name for Switzerland — in order to make it more marketable internationally.

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That’s Just Me

I’ve figured something out, but I don’t know what really. I did a bit of research and compiled a group of pictures. Ok, I’m not sure why I did this in the first place. It’s all entirely random and there’s not much point to it besides trying to compare my style attempts to those of celebrities that I am aware of. Whatever the point may be, here goes. I’ve always liked Audrey Hepburn. I love her movies and her fashion sense. I enjoy how she seems like everyone’s friend and appears happy in pictures. I want to be carefree and fun and experience life. On the other hand, I also love Winona Ryder. Besides all the crap she’s been involved with, I love her back in her 90′s, rebellious, short haired “Reality Bites” era. You know what I mean? She makes me want to paint and write in journals and sit in coffee shops all day. I identify with that. Although I doubt that anyone who knows me would ever label me as a “rebellious,” but still. An finally, I’ve discovered that I love Michelle Williams of late. She’s collects books, dresses super cute and she’s a mom too! I look forward to becoming a stylish mom that reads a lot some day. I guess I would have to become a mom at all first…

It was fun putting this together. Just a bit about myself, kinda. Make your own sense of it.

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MAC’s R Us

I just wanted to briefly brag about my husband and his awesome computer nerd skills! My computer broke a few weeks back and yesterday, in order to fix it, Stephen transplanted my Mac Power Book G4 into a new housing. This may not sound that intense, but I was like performing surgery at a microscopic level (well, that’s kind of an exaggeration). Anyway, it was crazy, and my sweetie pulled it off. Here’s a picture showing what he had to take apart and put back together. After he got it all together again, to our surprise and delight, it turned on and the problem was fixed :)

He’s got the skills to pay the bills and he’s kinda cute too.

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My Favorite Room

I want to backtrack a bit to tell you a bit more about my experience at the MOMA on Saturday. I’ve been a few times before and obviously loved it enough to want to go again for my birthday. It’s like a lot of other museums with multiple floors and a lot of walking and standing, but it’s more of a magical, almost spiritual place for me. When I’m there, I feel like I could be there forever and nothing else matters in the world.

Stephen, God bless him, was so patient with me as I made my way through… slowly. A bunch of us started out together but eventually headed our separate ways as we felt lead to. It wasn’t too crowded and it was quiet. Occasionally, I would over hear someone making some comment about how their five year old could paint the same thing. I silently laugh to myself and feel a little sad that they don’t see the hours, days, even years of work this person put into it. They don’t see the years of study or the hundreds of drafts that came before it. They don’t see the multiple layers, specific choice of color and composition.

This last visit I decided that I have a favorite room. At the end of the long chain of rooms, there’s this huge Rothko titled No. 14 (1960) hanging on the end wall. It’s a brilliant blue and red/orange. It’s super bold and impressive. I love it. But directly to the right of this is a piece by Franz Kline titled Lehigh V Span (1959-1960). This was my favorite in the room. It’s incredible and has so much depth. I had to make another turn around that floor to see it again.

I hope everyone enjoyed the day as much as I did.

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Mark Rothko, No. 14 (1960)

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Franz Kline, Lehigh V Span (1959-1960)


Happy three years till 30!

So I just had my 27th birthday yesterday. I have to say it was a weird one. Not at all in what we did, but rather how I feel. Every other year of my twenties has been no big deal, just another birthday… but this year I’m definitely feeling older. My cute husband organized an awesome day in the city with a bunch of our good friends. We went to the MOMA, then to 21st Amendment for dinner and beer. It was a great day! Thanks to everyone who came or wanted to come.

This Wednesday, we’re also going to see the Jimmy Eat World – 10 year anniversary Clarity Tour at The Fillmore. I’m so excited. I still say Clarity was their best. Here’s a clip I found of a show recently.